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Bromide Kabuki Postcards 歌舞伎ブロマイド絵葉書

(Postcard Stage Photos 絵葉書舞台写真)

Woodblock print, 1915 - Ichimura Uzaemon XV in the role of Shirai Gonpachi from the magazine Shin Nigao, Volume 5.

Bromide, c. 1920 - Ichimura Uzaemon XV in the role of Togashi Saemon in the play Kanjinchō (The Subscription List).

"Before the widespread circulation of bromides featuring Kabuki actors, the role was played by actor prints from the Edo period to the mid-Meiji period [with attempts to revitalize Kabuki woodblock actor prints into the early Taishō era, an example of which is the 1915 print shown above]. Although the number of actor prints in domestic and foreign institutions is vast, recent proactive efforts by these institutions have organized and made them public, gradually revealing the full picture. As a result of these efforts, using actor prints in Kabuki research has become common. On the other hand, the photographic materials that replaced actor prints have significantly lagged in organization, publication, and research compared to actor prints."[1]

Kabuki bromide postcards were sold at theater shops and were very popular as souvenirs for theatergoers and Kabuki enthusiasts. While silver bromide photographic paper became the most utilized photo paper in the early 1900s, the term "bromide" (ブロマイド, buromaido) became a generic term for any glossy photograph of celebrities. Tens of thousands of bromides depicting Kabuki actors and the Kabuki stage were created during the Meiji era into the prewar period, with the Shōchiku Otani Library holding over 12,000 images, many of which are accessible through Ritsumeikan University's Art Research Database "Shōchiku Otani Library Performance Record Database."[2]

These postcards were packaged in decorative bags which provide valuable insights into the sales methods of Kabuki bromides at that time. Additionally, many were formatted as postcards, with the back showing text indicating "postcard" in various languages such as "郵便はがき" (Japanese), "POST CARD" (English), and "CARTE POSTALE" (French). Some featured logos of the theater’s sales booths where stamps were attached, advertisements and directions to theater patrons.[3]

While some postcards have captions printed in red or navy blue on the photo surface, providing various information, such as performance dates, titles, scenes, theatres, role names, and actor names, the postcards in this collection do not contain captions, although some have hand-written notations on the verso providing the actor's name and role being played.[4] As bromides of popular actors in their notable roles continued to be sold long after the initial performance, it is challenging to pinpoint the exact date of many of the performances. Compounding difficulties in identifying actors, roles and plays pictured on some cards was the practice of repurposing the same picture for different plays as pointed out by Umetada Misa in her article cited in footnote [1] below.

The majority of this collection's bromides were published by Shōchiku, a Japanese entertainment company that began in 1895 as a Kabuki theater management business in Kyoto. In 1914, the company acquired the Kabuki-za theater in Tokyo, and in 1920, Shōchiku expanded into film production. "It was Shōchiku that brought all the kabuki actors under the same management and raised the position of kabuki."[5]

For brief biographies of the identified actors below please go to The Kabuki Actor on this site.

[1] 東京文化財研究所無形文化遺産部所蔵歌舞伎絵はがき・ブロマイド目録明治・大正埋忠美沙 (Inventory of Kabuki Postcards and Photographs of Kabuki Actors in the Collection of the Department of Intangible Cultural Heritage of the National Research Institute for Cultural Properties, Tokyo: Meiji and Taisho Periods), UMETADA Misa, Research and Reports on Intangible Cultural Heritage Number 1 2007, Publisher: National Research Institute for Cultural Properties, Tokyo.

[2] For more information on this database see [Part 8] Photographs bring back the faces of famous actors, passing on the charm of Kabuki to the next generation https://readyfor.jp/projects/ootanitoshokan8 [accessed 7-5-24]

[3] [Part 8] Photographs bring back the faces of famous actors, passing on the charm of Kabuki to the next generation https://readyfor.jp/projects/ootanitoshokan8 [accessed 7-5-24]

[4] Op. cit. Inventory of Kabuki Postcards

[5] https://www.kabukiweb.net/about/shochiku/ [accessed 7-5-24]

Kabuki Bromides in this Collection

*With a special thank you to Professor Emeritus Lawrence Kominz for his interest and help in identifying actors and their roles.

The actor Ichimura Uzaemon XV in the role of Ojō Kichisha in a February 1932 performance of Sannin Kichisa Kuruwa no Hatsugai at the Tōkyō Gekijō.

PC01

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: possibly Ojō Kichisha

Play / Act: Sannin Kichisa Kuruwa no Hatsugai 三人吉三廓初買 (The Thieves Named Kichisa)

Performance Date: February 1932 照和七年貮月

Theater: Tōkyō Gekijō 東京劇場

Postcard publisher:

Reference link:

The actor Ichimura Uzaemon XV in the role of Koganosuke Kiyofune in a performance of The Teachings for Women.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed. Oriental Photo Paper, designed for portraiture, was first produced in 1921 by Oriental Shashin Kōgyō.

PC02

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: Koganosuke Kiyofune 久我之助清舟

Play / Act: Imoseyama Onna Teikin 妹背山婦女庭訓 (The Teachings for Women)

Performance Date: possibly March 1930

Theater: possibly Kabuki-za 歌舞伎座

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department as printed on verso.] (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

Likely the actor Ichimura Uzaemon XV.

PC03

Actor: likely Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character:

Play / Act:

Performance Date:

Theater:

Postcard publisher: 松竹冩真部調製 [Produced by the Shōchiku Photography Department as printed on verso] (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

The actor Ichimura Uzaemon XV in the role of Koganosuke Kiyofune in a performance of The Teachings for Women at the Kabuki-za

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC04

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: Takeda Katsuyori 武田勝頼

Play / Act: Honchō nijū shikō 本朝廿四孝 (Twenty-Four Paragons of Filial Piety) / Jishukō 十種香

Performance Date: May 1925 大正14年 5月

Theater: Kabuki-za 歌舞伎座

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Art Research Center, Ritsumeikan University https://www.dh-jac.net/db/butai-photo/BM004390/portal/

The actor Ichimura Uzaemon XV in the role of Yoemon in a performance of Iro Moyō Chotto Karimame.

PC05

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: Yoemon 与右衛門

Play / Act: Kesa Kakematsu Narita no Riken 法懸松成田利剱 (A Surplice-Hanging Pine and the Sharp Sword of Narita) / Iro Moyō Chotto Karimame 色彩間苅豆 (Sensual Colors, Going to Cut Beans)

Performance Date: possibly March 1932

Theater: possibly Kabuki-za 歌舞伎座

Postcard publisher: 松竹演藝写真部調製 as recorded on the ARC entry. [Produced by Shōchiku Entertainment Photography Department] (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Art Research Center, Ritsumeikan University

https://www.dh-jac.net/db/butai-photo/sol-E-02-02-46/portal/

The actor Ichimura Uzaemon XV in the role of Genza Kingo Yoriee in a performance of Tale of Shuzenji.

PC06

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: Genza Kingo Yoriee 源左金吾頼家

Play / Act: Shuzenji Monogatari 修禅寺物語 (Tale of Shuzenji)

Performance date:

Theater:

Postcard publisher:

Reference link: Art Research Center, Ritsumeikan University https://www.dh-jac.net/db/butai-photo/sol-E-02-16-40/portal/

The actor Ichimura Uzaemon XV in the role of Genza Kingo Yoriee in a performance of Tale of Shuzenji.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC07

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: Togashi Saemon 富樫左衛門

Play / Act: Kanjinchō 勧進帳 (The Subscription List)

Performance date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Art Research Center, Ritsumeikan University https://www.dh-jac.net/db/butai-photo/sol-E-02-09-09/portal/

The actor Ichimura Uzaemon XV in the role of Togashi Saemon in a performance of The Subscription List.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC08

Actor: Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character: Togashi Saemon 富樫左衛門

Play / Act: Kanjinchō 勧進帳 (The Subscription List)

Performance date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Art Research Center, Ritsumeikan University https://www.dh-jac.net/db/butai-photo/sol-E-02-15-38/portal/

Likely the actor Ichimura Uzaemon XV.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC09

Actor: likely Ichimura Uzaemon XV 市村羽左衛門 15代目 (1874-1945)

Character:

Play / Act:

Performance Date:

Theater:

Postcard publisher: 松竹冩真部調製 [Produced by the Shōchiku Photography Department as printed on verso] (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

The actor Onoe Kikugorō VI in the role of Tadanobu jitsuwa, Genkurō gitsune in the June 5, 1925 performance of Yoshitsune and the Thousand Cherry Trees at the Shinbashi Enbujō Theater.

PC10

Actor: Onoe Kikugorō VI 尾上菊五郎 6代目 (1885-1949)

Character: Tadanobu jitsuwa Genkurō gitsune 忠信実源九郎狐 (Satō Tadanobu, in fact Fox Genkurō)

Play / Act: Yoshitsune senbon zakura 義経千本桜 (Yoshitsune and the Thousand Cherry Trees)

Performance date: June 5, 1925 大正14 月日 06・05

Theater: Shinbashi Enbujō Theater 新橋演舞場

Postcard publisher: 松竹演藝写真部調製 (current company name is Shochiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Art Research Center, Ritsumeikan University https://www.dh-jac.net/db/butai-photo/sol-I-01-20-41/portal/

The actor Onoe Baikō VI in the role of Shiraito in the drama Shiraitomondo staged at the Imperial Theater in January 1923

PC11

Actor: Onoe Baikō VI 尾上梅幸 6代目 (1870-1934)

Character: Shiraito 白糸

Play / Act: Shiraitomondo 白糸と主水

Performance date: January 1923 大正12.1

Theater: Imperial Theater 帝劇

Postcard publisher:

Reference link:

The actor Onoe Baikō VI in the role of Sadaka in the drama The Teaching for Women staged in March 1930 at the Kabuki-za.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC12

Actor: Onoe Baikō VI 尾上梅幸 6代目 (1870-1934)

Character: Dazai kōshitsu Sadaka 太宰後室定高

Play / Act: Imoseyama Onna Teikin 妹背山婦女庭訓 (The Teachings for Women) / Yoshinogawa 吉野川

Performance date: March 1930 昭和5年 3月

Theater: Kabuki-za 歌舞伎座

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Japan Arts Council https://goo.by/EKZgen, https://www.kabuki21.com/baiko.php

The actor Onoe Baikō VI

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC13

Actor: Onoe Baikō VI 尾上梅幸 6代目 (1870-1934)

Character:

Play / Act:

Performance date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC14

Actor:

Character:

Play / Act:

Performance date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

The actor Sawamura Sōjūrō VII in the role of Yukihime in the drama Gion Sairei Shinkōki staged January 1929 at the Imperial Theater (Teikoku genkijo).

PC15

Actor: Sawamura Sōjūrō VII [7代目] 澤村宗十郎 (1875-1949)

Character: Yukihime 雪姫

Play / Act: Gion Sairei Shinkōki 祇園祭礼信仰記 / Kinkakuji 金閣寺

Performance date: January 1929

Theater: Imperial Theater 帝国劇場 Teikoku gekijō

Postcard publisher:

Reference link: Japan Arts Council https://www2.ntj.jac.go.jp/dglib/collections/view_detail_bromide?division=collections&class=bromide&type=role&ikana=%E3%82%86%E3%81%8D%E3%81%B2%E3%82%81&ititle=%E9%9B%AA%E5%A7%AB&mid=2849&seq=0&skey=&trace=result&trace=detail&did=301706

The actor Nakamura Utaemon V in the role of Princess Yaegaki in the drama Twenty-Four Paragons of Filial Piety staged May 1925 at the Kabuki-za.

PC16

Actor: Nakamura Utaemon V 中村歌右衛門 5代目 (1866-1940)

Character: Princess Yaegaki 八重垣姫

Play / Act: Honchō nijū shikō 本朝廿四孝 (Twenty-Four Paragons of Filial Piety) / Jushukō 十種香

Performance date: May 1925 大正14年 5月

Theater: Kabuki-za 歌舞伎座

Postcard publisher:

Reference link: Japan Arts Council https://goo.by/RQhfOd

The actor Onoe Baikō VI in the role of Shizuka Gozen in the drama Yoshitsune and the Thousand Cherry Trees

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC17

Actor: Onoe Baikō VI 尾上梅幸 6代目 (1870-1934)

Character: Lady Shizuka (Shizuka Gozen 静御前)

Play / Act: Yoshitsune senbonzakura 義経千本桜 (Yoshitsune and the Thousand Cherry Trees)

Performance date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Japan Arts Council https://www2.ntj.jac.go.jp/dglib/contents/learn/exp3/exp_new/pages/meibutai/meiyuu.html (last tab on page marked 尾上梅幸)

The actor Sawamura Sōjūrō VII in the role of Dazai no Musume Hinadori in the drama The Teachings for Women staged March 1930 at the Kabuki-za

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC18

Actor: Sawamura Sōjūrō VII 澤村宗十郎 (沢村宗十郎) 7代目 (1908-1975)

Character: Dazai no Musume Hinadori 大宰の娘雛鳥

Play / Act: Imoseyama Onna Teikin 妹背山婦女庭訓 (The Teachings for Women) / Yamato Yoshinogawa 大和吉野川

Performance date: March 1930 昭和5年 3月

Theater: Kabuki-za 歌舞伎座

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Japan Arts Council https://goo.by/jgcFTZ

The actor Onoe Baikō VI in the role of Koshimoto Okaru in the drama The Storehouse of Loyal Retainers staged in November 1927 at the Imperial Theater.

PC19

Actor: Onoe Baikō VI 尾上梅幸 6代目 (1870-1934)

Character: Koshimoto Okaru 腰元おかる

Play / Act: Kanadehon Chūshingura 仮名手本忠臣蔵 (The Storehouse of Loyal Retainers) / Michiyuki tabiji no hanamuko (Totsuka Sanchū) 道行旅路の花聟 (戸塚山中)

Performance date: November 1927 昭和2年 11月

Theater: Imperial Theater 帝国劇場

Postcard publisher:

Reference link: Japan Arts Council https://www2.ntj.jac.go.jp/dglib/collections/view_detail_bromide?division=search&class=bromide&kw=%E5%B0%BE%E4%B8%8A%E6%A2%85%E5%B9%B8&did=301055

PC20

Actor:

Character:

Play / Act:

Performance date:

Theater:

Postcard publisher: 松竹冩真部調製 [Produced by the Shōchiku Photography Department as printed on verso] (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

PC21

Actor:

Character:

Play / Act:

Performance date:

Theater:

Postcard publisher:

Reference link:

The actor Ichikawa Chūsha VII in the role of Kiyozumi in the drama The Teachings of Women staged in March 1930 at the Kabuki-za.

PC22

Actor: Ichikawa Chūsha VII 市川中車 7代目 (1860–1936)

Character: Kiyozumi 大判事清澄

Play / Act: Imoseyama Onna Teikin 妹背山婦女庭訓 (The Teachings for Women) / Yamato Yoshinogawa 大和吉野川

Performnce date: March 1930 昭和5年 3月

Theater: Kabuki-za 歌舞伎座

Postcard publisher:

Reference link: Japan Arts Council https://goo.by/XGjEoA

PC23

Actor:

Character:

Play / Act:

Performance date:

Theater:

Postcard publisher:

Reference link:

The actor Nakamura Senjaku I in the role of Minamoto no Yoshitsune in the dance-drama "Kanjinchō", staged in April 1936 at the Shinjuku Daiichi Gekijō.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC24

Actor: Nakamura Senjaku I 中村扇雀 1代目 (1902-1983)

Character: Minamoto no Yoshitsune 源義経

Play / Act: Kanjinchō 勧進帳 (The Subscription List)

Performance date: April 1936

Theater: Shinjuku Daiichi Gekijō 新宿第一劇場

Postcard publisher: 松竹冩真部調製 [Produced by the Shōchiku Photography Department as printed on verso] (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: https://www.kabuki21.com/ganjiro2_p.php

Nakamura Utaemon V in the role of Ishikawa Goemon in the play Sanmon Gosan no Kiri staged on January 1, 1934.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC25

Actor: Nakamura Utaemon V 中村歌右衛門 5代目 (1866-1940)

Character: Ishikawa Goemon 石川五右衛門

Play / Act: Sanmon Gosan no Kiri 樓門五山桐

Performance date: January 1, 1934 昭和9年 4月

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: https://commons.wikimedia.org/wiki/File:Nakamura_Utaemon_V_as_Ishikawa_Goemon.jpg

The actor Matsumoto Kōshirō VII in the role of Hanakawado Sukeroku (actually Soga Gorō Tokimune) in the drama Sukeroku: Flower of Edo staged in April 1933 at the Kabuki-za.

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC26

Actor: Matsumoto Kōshirō VII 松本幸四郎 5代目 (1870-1949)

Character: 花川戸助六実は曾我五郎時致 Hanakawado Sukeroku (actually Soga Gorō Tokimune)

Play / Act: Sukeroku yukari no Edo zakura 助六由縁江戸桜 (Sukeroku: Flower of Edo) / Miyuraya kōshi saki 三浦屋格子先

Performance Date: April 1933 昭和8年 4月

Theater: Kabuki-za 歌舞伎座

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link: Japan Artis Council https://www2.ntj.jac.go.jp/dglib/collections/view_detail_bromide?division=search&class=bromide&kw=%E6%9D%BE%E6%9C%AC%E5%B9%B8%E5%9B%9B%E9%83%8E&did=303183

PC27

Actor:

Character:

Play / Act:

Performance Date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōochiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

The Shōchiku Co. logo with the words "Oriental Photo Papers" appears where the postage stamp is to be placed.

PC28

Actor:

Character:

Play / Act:

Performance Date:

Theater:

Postcard publisher: 松竹演藝写真部調製 [Produced by Shōchiku Entertainment Photography Department] as printed on verso. (Current company name is Shōchiku Co., Ltd. 松竹株式会社, Shōchiku Kabushiki gaisha https://www.shochiku.co.jp/global/en/company/history/)

Reference link:

袋 Fukuro (bag)

The below bags/envelopes accompanied the above postcards. Unfortunately, all the postcards had been removed prior to my obtaining them.

ENV01

観劇みやげ Theater souvenir

御芝居のはがきTheater postcard

松竹寫真部特製

Specially Produced by the Shōchiku Photography Department

ENV01 verso

See transcription and translation to the right

御觀劇幕間に御寫眞の御利用を

Please make use of our photography services during the intermissions of your theater visit.

御散策の節は昭和通り別館入口より

When taking a walk, please enter from the entrance of the Showa Street Annex.

松竹直營 Shōchiku Direct Sales

歌舞伎座寫場 Kabuki-za Photo Studio

_____________________________

漲る若さ! Brimming with youth!

資生堂 Shiseido

スキンローション skin lotion

整肌に skin care

アレ小ジワどめに淡化粧下に

To prevent those small wrinkles, under light makeup

1.50¥ (大) 1.00¥ 公

東京銀座資生堂

Tokyo Ginza Shiseido

ENV02

観劇みやげ Theater souvenir

御芝居のはがきTheater Postcard

松竹寫真部特製

Specially Produced by the Shōchiku Photography Department

ENV02 verso

See transcription and translation to the right

松竹直營 Shōchiku Direct Sales

歌舞伎座寫場 Kabuki-za Photography Studio

御觀劇幕間に御寫眞の御利用を

During the intermission of your theater viewing, please take advantage of our photography services.

御散策の節は昭和通り別館入口より

When taking a stroll, please use the entrance from Showa Street Annex.

_____________________________________________________

純國産印画紙の先驅

サザナミ

S・K・Kの製品

寫真化學工業

The pioneer of purely domestic photographic paper Sazanami. A product of S.K.K. Shashin Chemical Industry

ENV03

CINEMA BROMIDE

東京・京橋・銀座

KAMIGATAYA

銀座上方屋本店

電話銀座(57)2993番

一度御買上のプロマイド

畿日御取蓉御降り乱します

________________

CINEMA BROMIDE

Tokyo - Kyobashi - Ginza

KAMIGATAYA

Ginza Kamigataya Main Store

Phone Ginza (57) 2993

Once purchased, we regret that bromides cannot be exchanged or returned.

ENV03 verso

The firm Kamigataya in Tokyo's Ginza was a printer, publisher and retailer of postcards, card games, stamp albums and sundries.

ENV04

東京京橋銀座

銀座上方屋本店

電話銀座二九九三脊

KAMIGATAYA

一度御買上のプロマイド

後日御取替御断り致します

________________

Tokyo, Kyobashi, Ginza

Ginza Kamigataya Main Store

Phone: Ginza 2993

Once purchased, we regret that bromides cannot be exchanged or returned.

ENV04 verso

The firm Kamigataya in Tokyo's Ginza was a printer, publisher and retailer of postcards, card games, stamp albums and sundries.

ENV05

美人繪葉賀喜

Bijin ehagaki

(Picture postcards of beautiful people [actors])

_______________________

東京銀座

上方屋本店

電話銀座(57)二九九三

Tokyo Ginza

Kamigataya Main Store Phone Ginza (57) 2993

ENV05 verso

See transcription and translation to the right

東京土産品協會加召 [lower right within rectangle]

Tokyo Souvenir Association Member*

[left side rectangle with listing of items for sale]

芝居繪はがき發賣元 Drama picture postcard (published by)

東都美人寫眞發賣元 Tokyo bijin photographs (published by)

内外活動プロマイド Domestic and international bromides

寳塚歌劇プロマイド Takarazuka opera bromides

寳塚歌劇脚本(年月號) Takarazuka Revue script (year and month)

寳塚グラフ、エスエス Takarazuka Graph [magazine], Stage & Screen

寳塚好みお土産各種 Takarazuka souvenirs of various kinds

注意一度御持歸リのブロマイドは御取替の儀御断り致します

_____________________________________________

松竹歌劇プロマイド Shōchiku opera bromides

各種映畵、劇、雜誌 Various films, plays, magazines

花かるた、御道具 Flower playing cards, props

トランプ、百人一首 Playing cards, Hyakunin Isshu

麻雀、和洋將棋各種 Mahjong, various types of Japanese and Western chess

お遊び道具一式 Sets of playthings/toys

各種アルバ厶 - All sorts of albums

_______________________________________________

江戸趣味木版刷封筒祝儀袋 Edo-style woodblock printed envelopes for monetary gifts

抒情人形外各種人形 Lyric dolls (jojō ningyō) and various other dolls.

各種高級印刷 Various high-quality printings.

藝術寫真撮影 Artistic photography

出張撮影、踊撮影 On-location photography, dance photography

二階寫真撮影場" Second-floor photo studio.

注意一度御持歸リのブロマイドは御取替の儀御断り致します

Attention: We regret to inform you that bromides once purchased cannot be exchanged.

*The Tokyo Souvenir Association: An association consisting of over a hundred first-class specialty stores selling excellent products from Tokyo. Established in April, Showa 10 (1935), within the Tokyo Chamber of Commerce.] Source: 百貨店対中小商業問題 (Hyakkaten tai chūshō shōgyō mondai), published by 東洋経済新報社 Tōyō Keizai Shinpōsha , 1936

ENV06

新狂言繪葉書

New Kabuki Picture Postcards

合資会社上方屋座銀本店發行

Limited Partnership, Published by Kamigataya Ginza Main Store

電話銀座二九九三脊

Phone: Ginza 2993

ENV06 verso

See transcription and translation to the right

東京土産品協會加召 [lower right within rectangle]

Tokyo Souvenir Association Member*

[left side rectangle with listing of items for sale]

芝居繪はがき發賣元 Drama picture postcard (published by)

東都美人寫眞發賣元 Tokyo bijin photographs (published by)

内外活動プロマイド Domestic and international bromides

寳塚歌劇プロマイド Takarazuka opera bromides

寳塚歌劇脚本(年月號) Takarazuka Revue script (year and month)

寳塚グラフ、エスエス Takarazuka Graph [magazine], Stage & Screen

寳塚好みお土産各種 Takarazuka souvenirs of various kinds

注意一度御持歸リのブロマイドは御取替の儀御断り致します

_____________________________________________

松竹歌劇プロマイド Shōchiku opera bromides

各種映畵、劇、雜誌 Various films, plays, magazines

花かるた、御道具 Flower playing cards, props

トランプ、百人一首 Playing cards, Hyakunin Isshu

麻雀、和洋將棋各種 Mahjong, various types of Japanese and Western chess

お遊び道具一式 Sets of playthings/toys

各種アルバ厶 - All sorts of albums

_______________________________________________

江戸趣味木版刷封筒祝儀袋 Edo-style woodblock printed envelopes for monetary gifts

抒情人形外各種人形 Lyric dolls (jojō ningyō) and various other dolls.

各種高級印刷 Various high-quality printings.

藝術寫真撮影 Artistic photography

出張撮影、踊撮影 On-location photography, dance photography

二階寫真撮影場" Second-floor photo studio.

注意一度御持歸リのブロマイドは御取替の儀御断り致します

Attention: We regret to inform you that bromides once purchased cannot be exchanged.

*The Tokyo Souvenir Association: An association consisting of over a hundred first-class specialty stores selling excellent products from Tokyo. Established in April, Showa 10 (1935), within the Tokyo Chamber of Commerce.] Source: 百貨店対中小商業問題 (Hyakkaten tai chūshō shōgyō mondai), published by 東洋経済新報社 Tōyō Keizai Shinpōsha, 1936